Boost Local SEO with Google My Business
56%. That’s the percentage of local businesses that aren’t using Google My Business. A 2016 study conducted by the LSA Insider shows that only 44% of businesses are using Google My Business (GMB) to boost local brand awareness. Business owners are neglecting a great opportunity to stand out from their competitors on a local level by not utilizing this simple and free tool.
Own Your Market with Google My Business
As business owners, we’re driven and often fearless. We’re confident in our services and thrive on leaving a memorable impression on our clients and customers. But we often get so caught up in the day-to-day grind of our business, we forget to feed the marketing side of it all. Most of us don’t have the budget to hire a marketing team, and we don’t have the bandwidth to market a lot ourselves. And this is where GMB comes in.
Google can be a business’s best friend if leveraged right — especially on a local SEO level. But Google has to see you first. And if your website isn’t getting a ton of traffic or backlinks, you need to get creative in other ways. Google My Business is a way. By setting up a GMB account and receiving reviews from happy clients, you’ll get Google’s attention. Google will put money into your pocket in the form of web traffic, leads, and buyers. Think of Google as being the ultimate matchmaker. The gatekeeper between you and the customers that will buy from you.
Here are some benefits to having (and maintaining) a Google My Business account:
1. Brand Authority
It’s a powerful thing when someone types in “message therapist phoenix” and your business shows up in the top three results with 5-star reviews. Now imagine if your business has the most 5-star reviews of the three. What do you think the odds are that they’ll be contacting you? Yep. Powerful. As I mentioned earlier, Google rewards businesses that care about their business.
2. Better Search Visibility
Getting on Google My Business will improve your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and even organic rankings in general. Buyers traditionally search for local professionals first, and GMB is a brilliant tool to help them find you!
3. Customer Engagement
The modern business landscape has shifted. B2B and B2C models are outdated, and modern businesses have adopted more of a B2P model; “Business to People.” When customers communicate with business owners directly, it creates a human feel that’s hard for competitors to compete with. Learn more about GMB’s message feature.
4. Manage Reviews
Google recently rolled out a new feature that allows business owners to respond to reviews. It’s a powerful tool that can be used to manage complaints, sustain relationships, and ultimately build a positive reputation.
5. Simple Website Analytics
Anyone that has taken a stab at Google Analytics knows how overwhelming it can be. But the analytics in the GMB dashboard are comprehensive and straightforward. Admins can easily access the weekly, monthly, or quarterly numbers for website traffic, search listings, and even phone calls to their business. Tracking website metrics is an important factor of any marketing endeavor.
The bottom line is that your business needs an active Google My Business account if it wants to compete on a local level. A 2017 Consumer Review Article showed that 97% of consumers read online reviews for local businesses in 2017, and 85% of these people trust online reviews as much as personal recommendations! The more interactions you have with customers and clients, the better your chances are of Google ranking you higher in the local 3-pack, or even organic rankings in general.
I hope this article has empowered you to take advantage of Google My Business. If you haven’t created a GMB account yet, you can do so here.
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